So I decided to read the follow 2 articles:
"New Adult: Needless Marketing-Speak Or Valued Subgenre?" Publisher's Weekly, Dec 14, 2012
"YA Comes of Age" Publishers's Weekly, Oct 3, 2011
I would have to say when thinking in terms of our customers, I think the phrase "new adult" is unhelpful. Personally, I am a huge YA reader. I cannot get enough and usually have to be persuaded to read something in another genre. In terms of this "new adult" marketing term, I don't foresee it lasting long or being relevant to those not in the publishing/book world. Customers aren't going to necessarily care whether or not a title is considered "new adult" or what that even means. I think the boom in YA popularity is due to the fact YA publishing has evolved and the storylines have become much more appealing to the average reader.
I commented on Julie B's and Mary Kay L.'s blogs
I commented on Julie B's and Mary Kay L.'s blogs
Part III:
I am following the following two:
- John Green's Tumblr - Before this week, I had never been on either John Green's website or Tumblr and now I don't know why I wasn't following him earlier. I chose to look at his Tumblr. His Tumblr is so accessible (can reach a wide audience) and covers a lot of different topics. I really like how there are posts about his books, news happening around the world that he is trying to bring attention to and he doesn't seem to take himself too seriously.
- Cassandra Clare's Tumblr- I am a big fan of Cassandra Clare's writing and, yet again, I was not a follower of her blog. Her Tumblr is very focused on her readership audience. Currently, almost all of the posts are concerned about her series, The Mortal Instruments, which has been made into a movie and will be released in August.
I choose to look at Harlequin Teen and Harper Teen. Dystopian fiction still appears to be very popular and not waning, with a focus on sci-fi. Additionally, many of the books coming out seem to be a bit dark-a lot of mystery, thriller and horror titles. And of course, romance is still a major theme in most of the books.
I agree that the term "New Adult" isn't useful. It's just odd, frankly, and not descriptive in a way that our customers will understand. Then again, I'm not sure every audience understands what is meant by Steampunk, but it's still in use. If I had to guess I'd say the use of "New Adult" will either die out or change.
ReplyDeleteI have to agree that New Adult just does not seem helpful to the poeple who are already finding the books they want thereby making the publishing world take notice of some books that are selling well. Everything needs a label but the library probably will not buy into the term.
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